.personas: how to define them the right way?
Not generating enough leads with sufficient quality? Do you want to bring predictability into your sales process?
👉 Having personas defined correctly is the most crucial part of the whole marketing and sales funnel to generate hot leads.
In this video you will learn the tried-and-true methodology of creating personas as a corner stone to build a high-ROI sales funnel.
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Contents:
1. Personas: how to create them the right way?
2. Tell a compelling story. Everywhere.
3. Identify your funnel and its weak spots
4. Offers for funnel stages
5. Agency as an extension of your marketing team
6. What are the metrics to measure success
7. How to distribute responsibility to reach the chosen metrics
