Semrush removed the cancellation button on the subscription form and replaced it with a Customer Support request form that would put them in contact with the team.
Personally, I don’t like it, but their team saw a 10% drop in cancellations in just a few weeks, as well as a ton of valuable feedback and suggestions.
What do you think? Is it worth it?
Source: Semrush
Controversial Case in SaaS Marketing
