While it may sound mutually exclusive, in reality, these two approaches support one another.
When I talk to people, especially from tech companies, they often claim that they want to sell globally.
In their minds, it means targeting the whole world (or at least huge regions) at once.
They use English, and in IT, everybody speaks English anyway 🇬🇧
However, what do you think? Are your potential customers more likely to talk to you in English or in their mother tongue?
Well, research by Common Sense Advisory found that 74% of consumers are more likely to purchase a product in their own language.
Additionally, a study from McKinsey found that companies that localize their sales messages see a 37% increase in customer conversion rates.
Simply put, people connect better with brands that understand and cater to their specific cultural preferences, including language.
So, if you’re thinking about going global, my advice is – go local 😉
If you like the short thought, I’ll appreciate if you share it with somebody who will benefit from it.
Or follow me on LinkedIn, where I’m sharing my experience with helping companies going global.