Have you ever received this kind of message?
Do you want to use my new app.
Statistics indicate it reduces churn by 90%.
Happy to jump on a call if you want to discuss further.
Poorly crafted cold emails end up unnoticed. People can smell bad templated letters a mile away.
The classic mistakes are:
1. following a predictable pattern
2. offering no upfront value
3. the message doesn’t look like you’re real life living, laughing, loving human
So, I found a perfect example on the picture, where the cold email is so genuine and funny, and simple idea made it attractive even for those, who don’t need this product right now 🙂