.why is Netflix different in each region?

When you’re browsing Netflix in different countries, it’s a slightly different experience.

You may notice differences in content libraries, pricing, payment methods, and even menu changes.

Why is that?

Netflix excels in localization.

Instead of offering a one-size-fits-all solution, they invest heavily in understanding regional differences and preferences 🌎

This means offering a mix of globally appealing content alongside local productions that resonate with cultural nuances and local stories.

Their hit series Sacred Games in India is a perfect example 🇮🇳

Or Sexy Beasts, as seen in the image below 👹


This also involves adapting the user interface, including menu options, layouts, and even payment methods, to local preferences 💳


Additionally, they tailor algorithms to local tastes, suggesting content based on what’s popular in each region.

So, what lesson should you learn? If you want to go global, go local.

💡 Don’t just copy-paste your approach from one country to another.

💡 Understand local nuances, understand local tastes and needs.

💡 That’s the key to global expansion.


If you like this article, I’ll appreciate if you share it with somebody who will benefit from it.

Or follow me on LinkedIn, where I’m sharing my thoughts like this one, all based on my experience with helping companies going global.