When you’re browsing Netflix in different countries, it’s a slightly different experience.
You may notice differences in content libraries, pricing, payment methods, and even menu changes.
Why is that?
Netflix excels in localization.
Instead of offering a one-size-fits-all solution, they invest heavily in understanding regional differences and preferences 🌎
This means offering a mix of globally appealing content alongside local productions that resonate with cultural nuances and local stories.
Their hit series Sacred Games in India is a perfect example 🇮🇳
Or Sexy Beasts, as seen in the image below 👹
This also involves adapting the user interface, including menu options, layouts, and even payment methods, to local preferences 💳
Additionally, they tailor algorithms to local tastes, suggesting content based on what’s popular in each region.
So, what lesson should you learn? If you want to go global, go local.
💡 Don’t just copy-paste your approach from one country to another.
💡 Understand local nuances, understand local tastes and needs.
💡 That’s the key to global expansion.
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